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Management
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Proprietary nature of products and services
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Demand for product/services
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Barriers to competitive entry
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Competition
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Size of Market
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Assets
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Capital contributed to the project
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Financial strength of the sponsors
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Commercialization strategy
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Historical, current and future earnings
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Exit strategies
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Legal and regulatory issues
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Patents and intellectual property
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Business Model - a clear path to pro forma profitability or prior earnings validation
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Longer term sustainability of the business
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Amount and specific use of funds
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Financial capacity to enter into a retained relationship
